∞
PERSONAS, BUILT TO ORDER
Wealth Marketing Intelligence · Attracting High Net Worth Clients Know your buyer.
Know your buyer.
When your buyer
is a billionaire.
Made-to-order intelligence for marketing to high net worth individuals: who HNWIs are, what they want, and how to reach them, assembled per sector, with sources.
100+
INTERESTS MAPPED
500+
HNWI BRANDS MAPPED
∞
CITED SOURCES, ALWAYS UPDATING
How it works
Brief. Assemble. Deliver.
01
Brief your angle
A sector, a product, a question, e.g. “who buys longevity?”
03
You receive
A sector-tuned package + a dedicated persona one-pager.
Personas, built per request
“The rich” is not one audience.
Tell us your audience, a region, a sector, a wealth tier, and we build the persona set that the data for that segment produces. Not a fixed menu; an output tuned to your brief.
“European HNWIs”
→ old-money custodians, next-gen heirs, experiential stewards.
“Wellness buyers”
→ longevity-seeking founders, wellness-led UHNW women.
“Gulf UHNWIs”
→ self-made magnates, royal-adjacent heirs.
FAQ
Questions, answered.
What is 47HNWI?
47HNWI is a wealth marketing intelligence service. It produces made-to-order research that tells brands who high-net-worth and ultra-high-net-worth individuals (HNWIs and UHNWIs) are, what they want, and how to reach them, assembled per sector and backed by cited sources.
What does 47HNWI sell?
Made-to-order intelligence packages. You bring an angle, a sector, a region, a product or a question, and 47HNWI assembles the relevant buyer personas, the decision circle of gatekeepers around them, interests, brands, channels, events and data into one deliverable, with sources. It is not a fixed report you buy off a shelf.
How does 47HNWI build personas for marketing to the wealthy?
Personas are built per request, not chosen from a fixed list. You define the audience; 47HNWI grounds it in current data for that exact segment, then the dominant archetype emerges from that data, with its interests, the brands it already buys, and the channels that reach it. See how personas are built.
How much does a 47HNWI package cost?
Pricing is scoped per brief. Indicative starting points are €750 for a Snapshot, €2,500 for a Standard package and €6,000 for a Deep package, with recurring Bespoke retainers from €2,000 per month. You receive a fixed quote once the brief is defined. See all packages and pricing.
Which sectors does 47HNWI cover?
Covered sectors include luxury real estate, wellness and longevity, art and collectibles, automotive, yachting and travel, fintech and crypto, fashion and jewellery, private aviation, hospitality and members’ clubs, philanthropy, spirits and wine, and luxury technology. Any other industry can be briefed on request.