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PERSONAS, BUILT TO ORDER
Intelligence The dataset behind
The dataset behind
every package.
Not opinions. A living graph of who the wealthy are, what they buy, and where they gather, refreshed continuously and always cited.
Latest research
Briefings from the graph.
EXPLAINER · 6 MIN READ
What is an ultra-high-net-worth individual (UHNWI)?
The wealth tiers explained, HNWI, VHNW, UHNWI and centi-millionaire, how many there are, and why the distinctions decide how you market to them.
14 Jun 2026 · Read →
PLAYBOOK · 6 MIN READ
How to reach high net worth individuals: the channels that work
A channel-by-channel guide to reaching HNWIs: referral, account-based marketing, digital PR, private events and concierge, plus the channels that waste budget.
14 Jun 2026 · Read →
EXPLAINER · 5 MIN READ
What is a centi-millionaire?
The $100 million club, now around 30,450 people worldwide. Where they live, how fast they are multiplying, and what it means for luxury brands.
14 Jun 2026 · Read →
PLAYBOOK · 7 MIN READ
How to attract high net worth clients
A practical playbook for brands and advisors: why mass marketing fails with the wealthy, and the channels, signals and trust-building that actually win HNWI clients.
14 Jun 2026 · Read →
DATA · 6 MIN READ
High net worth individuals by country: the 2026 picture
Where the world’s 60 million millionaires actually live, by absolute count and per capita, and what the distribution means for anyone marketing to the wealthy.
13 Jun 2026 · Read →
BEHAVIOUR · 6 MIN READ
What high net worth individuals actually buy
The wealthy are redirecting spend from logos to experiences, health and assets. A data-backed look at where the money goes, and how to sell into it.
12 Jun 2026 · Read →
GEOGRAPHY · 6 MIN READ
Where the wealthy are moving in 2026
A record 142,000 millionaires are relocating this year. Who is leaving, who is gaining, and why migration opens the rare moment when a luxury category is up for grabs.
11 Jun 2026 · Read →
GEOGRAPHY · 5 MIN READ
The Gulf is the world’s #1 wealth magnet
A record net inflow of relocating millionaires is reshaping who buys luxury in the region, and how brands should reach them.
10 Jun 2026 · Read →
BEHAVIOUR · 6 MIN READ
Longevity over logos: health is the new status
Between 87% and 100% of wealthy individuals now actively pursue longevity. Spend is moving from possessions to wellbeing, and the marketing playbook has to move with it.
5 Jun 2026 · Read →
A sample of the output. Your package goes deeper, with named exemplars, full brand maps, channel and event plans, and sources.
The graph in numbers
85+
INTERESTS MAPPED
90+
HNWI BRANDS MAPPED
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CITED SOURCES, ALWAYS UPDATING
Drawn from wealth reports, 990-PF foundation filings, auction data, luxury-market research and a weekly discovery engine.
What the graph connects
Everything is cross-linked.
People
The named exemplars and wealth segments, finance titans, old-money custodians, crypto-native founders, Gulf magnates.
Interests
From longevity to quiet luxury, atomic and cross-linked, so one interest pulls in the people and brands behind it.
Brands
The labels each segment actually buys, mapped to interests and channels, not guessed.
A query on any one node returns the others, the people behind an interest, the brands behind a segment.
ALWAYS UPDATING
A weekly discovery engine keeps it current.
Every week we scan for new HNWI research, wealth-migration data and emerging interests, then fold what matters into the graph. So your package reflects this quarter, not last year’s report.
Global wealth reports990-PF foundation filingsAuction & collectible dataLuxury-market researchWealth-migration dataA weekly discovery engine
Every package is a query over this graph.
Tell us your sector and audience. We return the intelligence, fast, cited, and tuned to your brief.
Request a packageFAQ
Questions, answered.
Where does 47HNWI get its data?
From a connected graph drawn from global wealth reports, 990-PF foundation filings, auction and collectible data, luxury-market research and wealth-migration data, refreshed continuously by a weekly discovery engine. Every package is cited.
How current is the intelligence?
It is always updating. A weekly scan flags new HNWI research, wealth-migration data and emerging interests and folds what matters into the graph, so a package reflects the current quarter rather than last year’s report.
What does the data cover?
The graph connects people (named exemplars and wealth segments), interests (from longevity to quiet luxury, atomic and cross-linked), and brands (the labels each segment actually buys), so a query on any one returns the others.
Can I cite 47HNWI research?
The research briefings published here are cited and can be referenced. The deeper, made-to-order packages are delivered to the commissioning client and can be white-labelled on request.