01 · Scope
You define the audience: HNWIs in Europe.
HNWI Personas HNWI personas,
HNWI personas,
built to order.
We don't hand you a fixed set of archetypes. You define the audience, a region, a sector, a wealth tier, and we build the persona set that the data for that segment actually produces.
How a persona is built, worked example
Request: “European HNWIs”
02 · Ground in data
We pull the stats for that segment, Europe skews old-money; travel is the #1 interest; quiet luxury dominates.
03 · Persona emerges
The data points to an archetype, here, the “Old-Money Custodian”.
RESULTING PERSONA
Old-Money Custodian
“Preservation over flash, heritage, discretion and quiet luxury across generations.”
INTERESTS
Heritage & estatesClassical musicEquestrianFine wineArt
BRANDS
Loro PianaHermèsHistoric vineyards
CHANNELS
ReferralsMembers’ clubsArt & auction circles
Same engine, different output
REQUEST
“Wellness & longevity buyers”
Data: 64% of HNW are shifting budget from fashion to health optimisation (2026).
→ PERSONA
Longevity-Seeking Tech Founder
Biohacking & clinics · Augustinus Bader, Fountain Life · reached digitally, via peers.
REQUEST
“Gulf UHNWIs”
Data: UAE is the #1 wealth magnet; Dubai +102% millionaires in a decade.
→ PERSONA
Gulf Self-Made Magnate
Bespoke cars, falconry, branded residences · Rolls-Royce · reached via relationships & prestige.
Illustrative, your actual persona set is derived from your brief and the latest data for that segment.
Illustrative persona library
Examples from the graph.
A sample of the high net worth personas the data produces. Your package is built to your brief, but these show the depth behind each profile.
UHNWI ($30m+)
The Young Self-Made Tech Founder
I built my wealth fast, I manage it myself, and I pay a premium for time and experiences, not titles.
View persona →
UHNW → Billionaire
The Established Finance Titan
I've built the network, the prestige and the portfolio; now I invest in legacy, access and discretion.
View persona →
VHNW → UHNW (inherited)
The Next-Gen Heir & Steward
I'm inheriting capital and responsibility; I want to manage it digitally, with purpose and transparency.
View persona →
UHNW
The UHNW Woman
Holistic, values-led and increasingly self-directed, the fastest-rising wealth segment.
View persona →
UHNW
The Indian / Asian Self-Made
First-generation wealth building positioning, private-market access and a family office.
View persona →
UHNW → Billionaire
The Old-Money European Custodian
Preservation over flash; heritage, discretion and quiet luxury across generations.
View persona →
HNWI → Billionaire
The Crypto & Web3 Native
I made it on-chain, I self-custody, I'm sovereign and mobile.
View persona →
VHNW → Billionaire
The Entertainer, Athlete & Celebrity
My talent opened the door; my brand, IP and equity made me rich, and my team protects it.
View persona →
UHNW → Billionaire
The Real-Estate & Industrial Magnate
My wealth is in bricks, factories and the family name; my job is to pass it on intact.
View persona →
HNWI → Billionaire
The Gulf Self-Made Magnate
I'm building in the world's fastest-rising wealth hub, prestige, private markets and a family office.
View persona →
UHNW → Billionaire
The Greater China Self-Made
First-generation tech & manufacturing wealth, now diversifying abroad, quietly.
View persona →
VHNW → Billionaire
The Experiential Family Steward
I buy experiences with my family, not trophies, and I want them effortless, healthy and responsible.
View persona →
UHNW → Billionaire
The Collector-Connoisseur & Patron
My collection is who I am, provenance, mastery, and institutions that outlive me.
View persona →
Tell us who you want to reach.
We'll return the persona set your audience's data produces, with interests, brands, channels and sources.
Request a packageFAQ
Questions, answered.
How do you build personas for marketing to HNWIs?
Personas are built per request, not picked from a fixed list. You define the audience; 47HNWI grounds it in current data for that exact segment, and the dominant archetype emerges from that data, complete with its interests, the brands it already buys, and the channels that reach it.
Do you have a fixed set of personas?
No. A fixed catalogue would force your audience into someone else’s boxes. The persona set you receive is derived from your brief and the latest data for that segment, so European old-money, Gulf UHNWIs and wellness buyers each produce a different set.
What information goes into a persona?
Each persona combines a wealth tier and source, defining interests, the brands the segment gravitates to, the channels and events where they can be reached, and named exemplars where relevant, all backed by cited data.
Can you build a persona for my specific audience?
Yes. Tell us the region, sector or wealth tier you want to reach and we assemble the persona set that audience’s data produces, then deliver it as part of a made-to-order package.