01 · The brief
Audience: Old-money custodians, self-made magnates and globally mobile next-gen heirs. The goal: reach the real buyers in Luxury Real Estate, not the whole market.
Sector
Luxury Real Estate
Where the wealthy actually buy: branded residences, second homes, trophy assets.
22% of UHNWIs planned a prime-property purchase (Knight Frank).
IN SHORT
Marketing to high net worth individuals in Luxury Real Estate means reaching Old-money custodians, self-made magnates and globally mobile next-gen heirs. They want Trophy property, Branded residences, Tax residency; they already buy brands like Aman Residences, Four Seasons Private Residences; and they are reached through Private brokers, Family offices.
What we promote in Luxury Real Estate
Luxury real estate is where the wealthy concentrate the most capital, and where the wrong pitch is the most expensive. A prime residence is rarely just a home: it is a tax-residency decision, a status statement, a family-legacy asset and a hedge against uncertainty, all at once. The people who buy it, old-money custodians protecting heritage, self-made magnates signalling arrival, and globally mobile heirs collecting addresses, behave very differently from one another and almost never respond to mass-market property marketing.
What we promote here is a clear, evidence-based read of who actually buys in your market and why. For a developer, broker or branded-residence operator, 47HNWI assembles the buyer profiles that matter, the interests and lifestyle signals that move them, the brands they already trust, and the private channels and events where a relationship can begin. You learn whether your buyer wants a trophy on the skyline or a discreet second home in a tax-friendly corridor, and how to reach each one. The result is a made-to-order intelligence package that turns a broad luxury audience into a short list of reachable, high-intent buyers, with every claim sourced.
A real request, start to finish
From one question to a reach plan.
THE REQUEST
“A branded-residences developer launching in a new city asks: which wealthy buyers will actually purchase here, what do they want from a home, and how do we reach them before the competition?”
22% of UHNWIs planned a prime-property purchase (Knight Frank).
02 · We query the graph
We pull that exact segment: who they are, what current research says they spend on, and the brands they already buy, with every figure sourced.
03 · The interests that surface
INTERESTS
Trophy propertyBranded residencesTax residencySecond-home corridors
Aman ResidencesFour Seasons Private ResidencesPrime developers
04 · THE BUYER THAT EMERGES
The Globally Mobile Address Collector
“I hold homes in several cities for lifestyle, tax and family reasons. Sell me discretion, service and an address that signals taste, not a billboard.”
See a related buyer profile: The Real-Estate & Industrial Magnate →
05 · How to reach them
CHANNELS
Private brokersFamily officesMembers' clubs
WHERE THEY GATHER
TEFAFMonaco Yacht ShowOff-market viewings
What lands on your desk: A dedicated persona one-pager, the full interest and brand map, a channel and event plan, and named exemplars, all cited.
Illustrative. Your actual package is built from your brief and the latest data for that exact segment.
FAQ
Luxury Real Estate, answered.
Who are the wealthy buyers in Luxury Real Estate?
Old-money custodians, self-made magnates and globally mobile next-gen heirs. 22% of UHNWIs planned a prime-property purchase (Knight Frank).
Which brands do Luxury Real Estate buyers already buy?
In Luxury Real Estate, wealthy buyers gravitate to names such as Aman Residences, Four Seasons Private Residences and Prime developers. The full brand map, including emerging and quiet-luxury labels, is assembled per request.
Where can you reach Luxury Real Estate buyers?
This audience concentrates around Private brokers, Family offices and Members' clubs, and gathers at TEFAF, Monaco Yacht Show and Off-market viewings. The exact channel and event plan is tuned to your brief.
Can you build a custom Luxury Real Estate intelligence package?
Yes. Tell us your product and target audience within Luxury Real Estate and we assemble the buyer profiles, interests, brand map, and channel and event plan into one made-to-order package, with sources.
Get the Luxury Real Estate intelligence.
A made-to-order package: the buyer profiles, full interest & brand map, channel and event plan, with sources.
Request a package