01 · The brief
Audience: ultra-high-net-worth individuals based in the UAE. Goal: position a superyacht brand and reach the right buyers, not the whole market.
How it works Brief. Assemble.
Brief. Assemble.
Deliver.
We don't sell a fixed catalogue. You bring an angle; we assemble on demand from a connected intelligence graph, and hand you a package tuned to your sector, with sources.
A real request, start to finish
From one question to a reach plan.
THE REQUEST
“A luxury yacht builder wants to enter the Gulf market and asks: who exactly are the ultra-wealthy buyers in the UAE, what do they actually care about, and where do we reach them?”
The UAE drew a record net inflow of ~9,800 millionaires in 2025, the highest of any country in the world. (Henley & Partners, Private Wealth Migration Report 2025)
02 · We query the graph
We pull that exact segment: who the UAE’s UHNWIs are, where the wealth comes from, and what current research says they spend on, with every figure sourced.
03 · The interests that surface
For UAE UHNWIs specifically, the data points to a clear set of interests, and the brands they already buy:
INTERESTS
Sustainable & bespoke yachtingFalconry & desert heritageBranded residencesBespoke automobilesThoroughbred racingHigh-complication watches
BRANDS THEY ALREADY BUY
FeadshipRolls-Royce (bespoke)Richard MilleAman
04 · THE BUYER THAT EMERGES
The Gulf Self-Made Magnate
“First-generation, prestige-driven and relationship-led. I signal success openly and reward exclusivity, discretion and trust.”
05 · How to reach them
CHANNELS
Relationship-led introductionsBrand ambassadorsPrivate previewsFamily offices
WHERE THEY GATHER
Dubai World CupAbu Dhabi Grand PrixArt Dubai
What lands on your desk: A dedicated persona one-pager, the full interest and brand map, a channel and event plan, and named exemplars, all cited.
Illustrative. Your actual package is built from your brief and the latest data for that exact segment.
01
Brief your angle
A sector, a product, or a question, “who buys longevity?”, “reaching Gulf UHNWIs”, “HNWI & philanthropy”.
02
We assemble
From a connected graph: the right personas, interests, brands, named exemplars, channels, events & cited sources.
03
You receive
A sector-tuned intelligence package + a dedicated persona one-pager, ready to brief a campaign.
What we assemble
Mix & match, per request.
Dedicated persona playbook(s)Sector / interest deep-diveBrand map (incl. quiet-luxury)Named-exemplar shortlistChannel & event planTrend briefingData tables with sources
Depth tiers
Scoped per request, not a price list.
SNAPSHOT
1 persona + key interests & brands. 1-2 pages.
STANDARD
Sector deep-dive + 2-3 personas + channel & event plan.
DEEP
Multi-persona, named exemplars, data tables, full sourcing.
BESPOKE / RETAINER
Recurring trend feed, powered by a weekly discovery engine.
Who commissions us
Brands
Entering or targeting a sector, who engages, and how to reach them.
Agencies
Planning an HNWI campaign: creative, channels, events.
Researchers & journalists
Writing an article or study on HNWI behaviour.
Advisors & platforms
Profiling a client segment with evidence.
Example requests → what we deliver
“How HNWIs are reshaping philanthropy”
Cause→interest map · the donor profiles that emerge · real foundation data · sources.
“We sell wellness & longevity, who buys?”
The buyer profiles · wellness interests · brand map · reach plan.
“Targeting Gulf UHNWIs for a luxury auto launch”
The Gulf buyer profile · regional brands · events (Dubai World Cup) · channels & hooks.
Every package is a query over an already-connected dataset.
Fast, cited, and tuned to your sector. White-label available. Built on the AI-agent infrastructure of THE AGENCY 47.
Request a packageFAQ
Questions, answered.
How does 47HNWI work?
You brief an angle, a sector, a product, a region or a question. 47HNWI then assembles the relevant personas, interests, brands, named exemplars, channels, events and cited data from a connected intelligence graph, and delivers a sector-tuned package plus a dedicated persona one-pager.
What is in a package?
Depending on depth, a package can include dedicated persona playbooks, a sector or interest deep-dive, a brand map, a named-exemplar shortlist, a channel and event plan, a trend briefing, and data tables with sources. You mix and match the components to fit the decision you are making. See the packages and pricing.
How long does a package take?
A Snapshot is typically ready in about three days, a Standard package in about a week, and a Deep package in two to three weeks. Bespoke retainers run on a monthly cadence. You get a confirmed timeline with your quote.
Can the work be white-labelled?
Yes. Agencies and consultants can take delivery white-labelled, with your brand on the cover and 47HNWI nowhere in the document, so you can present it as your own intelligence.