Sector

Spirits, Wine & Champagne

Liquid assets: cellars, casks and collectible bottles.

DRC took 17% of Sotheby's wine sales in 2025.
IN SHORT

Marketing to high net worth individuals in Spirits, Wine & Champagne means reaching Finance titans, old-money collectors and connoisseur new wealth. They want Wine & spirits, Collectibles, Vineyard ownership; they already buy brands like DRC, Pétrus; and they are reached through Auction houses, En primeur.

What we promote in Spirits, Wine & Champagne

Fine wine and rare spirits are liquid assets, equal parts passion, status and portfolio. The wealthy buy cellars, casks and collectible bottles for pleasure and for appreciation, and the best allocations never reach a shelf. Finance titans, old-money collectors and connoisseur new wealth pursue the rarest names through auction houses, en primeur, private cellars and trusted sommeliers, and they value provenance and access above price.

What we promote here is the intelligence to reach that collector. For a producer, négociant, auction house or fine-drinks brand, 47HNWI assembles the buyer profiles that matter, the interests that drive them, collecting, vineyard ownership, gastronomy, the labels and houses they already cellar, and the en-primeur campaigns, dinners and auctions where allocations move. You learn whether your audience chases Burgundy and Bordeaux blue-chips, rare whisky or grower champagne, and how scarcity and provenance shape the sale. The result is a made-to-order intelligence package that turns a broad luxury audience into the specific collectors most likely to buy and cellar, with every figure sourced.

A real request, start to finish

From one question to a reach plan.

THE REQUEST

“A rare-spirits house releasing a limited cask asks: which wealthy collectors buy at this level, what else fills their cellar, and how do we reach them?”

DRC took 17% of Sotheby's wine sales in 2025.
01 · The brief

Audience: Finance titans, old-money collectors and connoisseur new wealth. The goal: reach the real buyers in Spirits, Wine & Champagne, not the whole market.

02 · We query the graph

We pull that exact segment: who they are, what current research says they spend on, and the brands they already buy, with every figure sourced.

03 · The interests that surface
INTERESTS
Wine & spiritsCollectiblesVineyard ownershipGastronomy
DRCPétrusKrugThe MacallanPappy Van Winkle
04 · THE BUYER THAT EMERGES

The Connoisseur-Collector

“I buy for the cellar and for the table, and I value provenance over price. Offer me allocation, rarity and a sommelier I trust.”

See a related buyer profile: The Established Finance Titan →

05 · How to reach them
CHANNELS
Auction housesEn primeurPrivate cellarsSommeliers
WHERE THEY GATHER
Bordeaux En PrimeurLa PauléeFine-wine auctions

What lands on your desk: A dedicated persona one-pager, the full interest and brand map, a channel and event plan, and named exemplars, all cited.

Illustrative. Your actual package is built from your brief and the latest data for that exact segment.

Request this for Spirits, Wine & Champagne
FAQ

Spirits, Wine & Champagne, answered.

Who are the wealthy buyers in Spirits, Wine & Champagne?

Finance titans, old-money collectors and connoisseur new wealth. DRC took 17% of Sotheby's wine sales in 2025.

Which brands do Spirits, Wine & Champagne buyers already buy?

In Spirits, Wine & Champagne, wealthy buyers gravitate to names such as DRC, Pétrus, Krug, The Macallan and Pappy Van Winkle. The full brand map, including emerging and quiet-luxury labels, is assembled per request.

Where can you reach Spirits, Wine & Champagne buyers?

This audience concentrates around Auction houses, En primeur, Private cellars and Sommeliers, and gathers at Bordeaux En Primeur, La Paulée and Fine-wine auctions. The exact channel and event plan is tuned to your brief.

Can you build a custom Spirits, Wine & Champagne intelligence package?

Yes. Tell us your product and target audience within Spirits, Wine & Champagne and we assemble the buyer profiles, interests, brand map, and channel and event plan into one made-to-order package, with sources.

Get the Spirits, Wine & Champagne intelligence.

A made-to-order package: the buyer profiles, full interest & brand map, channel and event plan, with sources.

Request a package

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